One of the most important documents for any media strategist is a Media Landscape, an annual document prepared by the team for the purpose of coming to grips with how Canadians consume, use, and react to the channels media planners rely on.

In late 2019, preparing this document for the department was my responsibility. While the COVID-19 pandemic created substantial shakeups in the information, the insight and research required for the document is still a point of pride for me.